I quit Amazon to bring enterprise AI to 1,000 Indian MSMEs. No jargon. Real costs. Real results.
Every MSME faces the same problems:
Cash flow crunches from late payments
Compliance chaos across 360+ requirements
Equipment breakdowns at the worst possible time
Quality inconsistencies that lose customers
No time to find new markets while running operations
Large companies solve these with AI teams of 50 engineers.
You're supposed to figure it out yourself.
That changes today.
Purvabh Surana has an MBA from IIFT and spent 10 years at Amazon, Flipkart, and Reliance. After three years leading AI adoption at Amazon, he quit to start Thoughtkraft with one goal: help 1,000 MSMEs adopt AI without enterprise budgets.
The reason was personal. Every MSME faces the same problems: cash flow crunches, compliance chaos, equipment breakdowns. Purvabh spent 10 years fixing these inside big companies, like building India's first policy that paid vendors for delays at Flipkart. His father-in-law's marble operations around Udaipur faced the same problems. He realized that while Amazon had teams to solve them with AI, the businesses that needed AI most still couldn't access it.
"I've seen hundreds of AI implementations fail at Amazon. I know what works at ₹2 lakhs and what needs ₹20 lakhs. Let me save you the expensive lessons."
30-minute audit where I tell you if AI can help your specific problem, what it will cost, and what to avoid.
Book Free AuditEquipment tracking, WhatsApp automation, custom solutions. You get results, I handle implementation.
See ServicesFor chambers and associations. 8+ businesses learn together, split costs, build solutions as a cohort.
Group Training Info"Purvabh showed us how to track equipment failures. Three months later, we predicted our crusher breakdown two days in advance. Saved ₹1.5 lakhs in emergency repairs."
— Limestone quarry, Rajasthan
"The WhatsApp payment reminders recovered ₹2.5 lakhs in first month. Setup took two hours."
— Textile MSME, Surat
"He didn't try to sell us anything. Just told us honestly what would work and what wouldn't."
— Manufacturing unit, Coimbatore
Download free tools and templates:
No email required. Just download and use.
Download Free ResourcesCompliance tracking, predictive maintenance, quality control
Inventory management, quality assurance, equipment monitoring
Payment collection, customer communication, market analysis
Market intelligence, pricing analysis, buyer identification
Spending 10+ hours weekly on repetitive tasks
Get a personalized action plan tailored to your business needs.
Take Free Assessment30-minute call where I'll tell you exactly what will work for your business.
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