Purvabh Surana
The Day I Quit Amazon
I was leading Gen AI adoption at Amazon. Helping them save millions of dollars. Training hundreds of people across 22 countries to build AI agents.
I was leading Gen AI adoption at Amazon. Helping them save millions of dollars. Training hundreds of people across 22 countries to build AI agents.
But every year, I watched small businesses fall further behind while costs, compliance, and competition kept mounting.
So I quit my 10-year career and started Thoughtkraft.
Every MSME faces the same problems: cash flow crunches, compliance chaos, equipment breaking at the worst time.
I'd spent a decade fixing these inside big companies:
My father-in-law runs marble operations around Udaipur. Same problems. But while Amazon had teams of engineers to solve them with AI, he was supposed to figure it out himself.
That's when I realized: the businesses that need AI most can't access it.
I started Thoughtkraft to fix that gap.
Entry services are listed. Custom work is quoted after audit. No "contact us for pricing" games.
No annual contracts until you've seen results. Start small, prove value, then scale.
I translate corporate AI into MSME reality. No jargon, no hand-waving.
I'll tell you if AI won't help your problem. I've turned down projects that would waste money.
No vendor lock-in. You own everything we build together.
But I started Thoughtkraft because helping 1,000 MSMEs matters more than consulting 10 large companies.
Book a free 30-minute audit or get in touch to learn more.